This was the first time I tried Dior mascaras. I've used a number of Dior products before, however my favourite mascaras always came from Clinique and Estee Lauder. I purchased Diorshow Iconic mascara a couple of months ago and I've shaped my opinion about it by now.
The packaging is beautiful and looks great on a dressing table. I'd even say it looks excessively good as it's just a mascara, I would not be using it anywhere outside my house. The brush is large which I don't mind. The formula itself creates a natural looking result, a little bit of everything. Some length, some volume and separation. Mine is brown, but black is always available. It was the first time I decided to buy a brown mascara just to find out that classic black looks better on me. I've got brown eyes and this shade of brown makes my eyes look tired (just like many other shades of brown actually, especially the reddish browns). Black mascara gives more definition and looks sharp instead of blurring the contours of the eyes.
What puts me off using it any longer is the difficulty to remove it. I've tried a number of eye makeup removers including my favourite Clinique one, and even when it seem like I've removed it all, the next morning I can still see the traces of it. You might say that it's good as it lasts longer than any other mascara, but I've never had a mascara that would not last a standard working day + going out. I've never had to spend so much time and so many cotton pads trying to remove my eye makeup. I've spoken to some ladies who had a similar problem, but then I thought, "would never happen to me". Overall, I'm back to my favourite Clinique and Estee Lauder mascaras. It's not that Diorshow Iconic looks bad, not at all, but it fails to be removed easily and it takes me less time to apply my makeup in the morning than to remove the mascara, so, it's not ideal for me.